Introduction 01
Lead Generation
In an over saturated digital world, how do you generate more leads? Is developing a sustainable lead generation solution vital to your strategy and how do you get there? One of the most stressful questions about building your business online is trusting you have access to lead generation. However, lead generation is crucial in controlling the flow of sales. In this course, we will identify the methods needed for a successful lead generation function and we will provide you with tools to manage and drive performance.
This 3-day intensive course explores how digital marketing can help B2B companies fill the sales funnel with qualified leads, engage prospects in the buying journey, nurture leads, integrate with sales efforts and measure results. Drive the engagement and leads you require to run a stand out business and drive consistent progress.
Benefits 02
Sustainable Lead Generation
What is lead generation? Why is it important? How do you make it work? Get all the info and insights you need to develop a killer lead generation strategy today
By completing our course “Lead Generation”, you will be qualified in understanding:
- How to develop more sales leads and control the flow of sales into your business
- How to increase your turnover and avoid peaks and trough in sales
- Why you need to understand your cost per sale and cost per lead model
- Prepare for the future of Lead Generation
Modules 03
Mastering Lead Generation across industries
Developing a sustainable lead generation solution is a vital strategy for many businesses. It can be used to control the flow of sales into the business and to stay in line with targets and goals.
An evolving B2B Marketing landscape
Where are we now? How did we get here? What's changing? Analyzing the current trends and challenges of our online world.
The role of Thought Leadership
Understanding the role of Social media and traditional PR that positions you a thought leader.
Creating Demand and Leads
Understanding how to create Integrated campaigns that can generate leads and impact your sales from Day 1.
Where to sell and market ?
Understanding the role of sales in lead generation and the different channels to sell and market efficiently.
From Strategy to Operations
Creating the Dynamics to fill the gaps of your global and local strategy for lead generation.