Introduction 01
Design it right
How do you develop an eye for design? Does a ‘perfect design’ exist? How can you use design strategically to improve your user journey? In this course, you will learn industry-relevant theory and methods for developing various successful user interfaces in different formats. Upon completing this course, you will understand how to design user experiences from the perspective of the user, while developing an ability to predict how design can improve turn over, ROI and engagement.
We will follow a five step plan to understand what the user needs; discover how design works; understand how to build a model interface; evaluate the design to ascertain if the user’s needs are met and finally how to apply design thinking to your company’s success.
Benefits 02
Design with Purpose
Most people make the mistake of thinking design is what it look like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is, It’s not just what it look like and feel like. Design is how it works.
By completing our course “Design it Right”, you will be qualified in:
- Understanding the difference between good and bad designs
- Planning a multi-channel design strategy
- Mastering the user journey
- Developing an ‘eye’ for the holistic design process
Modules 03
How to crack design across design pillars
The stock answer is that good design is generally a combination of different qualities – what it does, what it looks like, and so on.
But as our expectations of design change, so do those qualities and the relationship between them.
An Eye for Design
Develop your taste and ability to identify strengths and weaknesses in designs and set a high bar for your work.
What is Creative Ideation
The principles of idea generation - the idea lifecycle and how it is applied to any designs.
The End user Journey
Understand every interaction a customer has with an organization has an effect on satisfaction, loyalty, and the bottom line.
The Do 's and the Don't
Consider these UI/UX concepts before you start working to enhance the usability and appeal of your designs.
Design with Purpose
What can we learn about Purpose from design? And what purpose can bring to your designs in any of the design pillars.