Introduction 01

Design it right

How do you develop an eye for design? Does a ‘perfect design’ exist? How can you use design strategically to improve your user journey? In this course, you will learn industry-relevant theory and methods for developing various successful user interfaces in different formats. Upon completing this course, you will understand how to design user experiences from the perspective of the user, while developing an ability to predict how design can improve turn over, ROI and engagement.

We will follow a five step plan to understand what the user needs; discover how design works; understand how to build a model interface; evaluate the design to ascertain if the user’s needs are met and finally how to apply design thinking to your company’s success.

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2-Day Comprehensive Course Covering All Main
Foundation Stones of a Good Design Strategy.
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Benefits 02

Design with Purpose

Most people make the mistake of thinking design is what it look like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is, It’s not just what it look like and feel like. Design is how it works.
By completing our course “Design it Right”, you will be qualified in:

  • Understanding the difference between good and bad designs
  • Planning a multi-channel design strategy
  • Mastering the user journey
  • Developing an ‘eye’ for the holistic design process

Modules 03

How to crack design across design pillars

The stock answer is that good design is generally a combination of different qualities – what it does, what it looks like, and so on.
But as our expectations of design change, so do those qualities and the relationship between them.